Interactive TV, also referred to as iTV, is a feature of Digital TV which allows viewers to interact with an advertisement, program, or service on their TV set via a set-top box and their remote control.
Interactive TV (iTV) combines the mass appeal of TV for brand building and awareness with a direct response mechanism which allows viewers to interact with the brand, request more information or even purchase the product or service immediately. Interactive TV presents an opportunity to deliver information quickly and easily to the individual viewer.
The iTV experience is simple, uses the familiar remote control and potentially reaches a wider audience than the Internet. iTV can provide companies with access to a wider audience, covering all age groups, socio economic categories and individuals who are uncomfortable using PC technology or do not have access to the Internet. Television is more trusted than the Internet because people are familiar with it and feel that TV is still subject to government regulation.
We can create a total solution for Interactive TV that allows Broadcasters, Content Providers and Information delivery companies to utilize this new channel to market. For many years it has been recognized that the television is the most powerful mode of communication with consumers. Now Interactive TV is building upon this to allow TV viewers interact with their favorite brands, advertisements and TV programs.