T-commerce allows viewers to purchase goods and services through their TV, in other words it's e-commerce occurring over the TV.
T-Commerce is a marketing dream as viewers enter their personal details when they request information or buy a product. This information can then be used to learn more about consumption patterns and clusters of people purchasing related products, helping to develop more targeted offerings in future and enabling cross selling and up selling products of interest to the individual viewer.
T-Commerce is attractive to consumers as they do not need to purchase any additional equipment or learn a new technology. The iTV experience is simple, uses the familiar remote control and potentially reaches a wider audience than the Internet.
We can develop T-Commerce applications which would allow advertisers and content providers to establish an iTV presence where viewers can interact with their brand and even purchase their product or service.